Righteous Business Blog

Smart business are often well aware of the potential behind Google Maps marketing. Righteous businesses are usually on top of it. In this Righteous Business Blog post, we're going to share 10 local business ranking factors that influence Google Maps marketing. These ranking factors will shed light on certain platforms (i.e. Google My Business) and strategies (i.e. implementing a review generation strategy) that can help advance your business' presence in Google Maps. The Google Maps results are often a forgotten treasure, as most marketers think of the Google local 3-pack search results (shown below) as "Google Maps marketing." Google Maps Ranking Factors Use these Google Maps ranking factors as your guide to Google Maps marketing . Captivate Local is reputable resource for various solutions surrounding search marketing on Google Maps.  Owner-verified Google My Business (GMB) page - Have You verified your Google My Business page? In addition to havi...

Many businesses that employ in-house marketing teams are investing in their own internal SEO resources. Whether it be SEO tools or educational programs to better a company's capabilities with search marketing, there's a trend among many companies in keeping SEO in-house (and not outsourcing SEO services to another firm.) As the lead SEO for companies like Optimized Surgeons and other local SEO firms, I get asked what tools I use for SEO intelligence and competitive analysis. Below are three of the top SEO tools that I recommend for in-house marketing teams. 1. Moz Moz provides a variety of inbound marketing and marketing analytics that are worth having for the improvement of SEO on your online business. Although the Moz subscriptions come in different packages for diverse use, you will definitely fall in love with this easy to use tool that will help you track your website rankings on search engines, compare link metrics and analyze keyword difficulty among other use...

While every web designer has a different approach when it comes to website re-design, many top website design professionals have a common list of essential components and steps in the process. Although many seem obvious, these elements define some of the things that users expect in today's savvy digital age in order to use a website with ease. A website re-design usually goes beyond upgrading the website with a new look and feel. It’s an opportunity for many businesses to reposition their online brand and conversion funnel to better increase sales/leads and overall profitability. If you're undergoing a website re-design, or thinking about revamping your site, then stand behind these 5 vital web design components to ensure a successful process and exceptional outcome. 1. SEO-friendly Coding When it comes to HTML and developing the sites back-end, it's important that the website design (or developer) understands at least some of the important basics of SEO-friendly ...

Are you a surgeon who is finding it difficult to get the desired success results and rankings in Google search? Perhaps your investing in plastic surgeon SEO services but still can seem to attain top exposure for your surgery practice keywords? If yes, then you may be lacking something in your plastic surgery SEO strategy. In short, you or your plastic surgeon SEO provider needs to make some changes to be a successful competitor and to set your feet in the marketing playing field. The best thing is to adopt a plastic surgery SEO strategy in your marketing plan that uses the latest and most effective techniques and practices that are currently working (not the same practices that worked a year or two ago.) The Value in Revamping Your Plastic Surgeon SEO Strategy Plastic surgeon SEO can help you in multiple ways. It boosts the credibility of your cosmetic practice, generates the required traffic to your site, ensures an overall presence in many reliable sites, proves your l...

Hope  by definition is an optimistic attitude of mind based on an expectation of positive outcomes related to events and circumstances in one's life or the world at large. How Long Does One Stay Hopeful in Business? Before I answer this very individual and personal question, let me just say this: I cannot predict the future. No one can. And if someone says differently…then they’re trying to sell you something! In any business, uncertainty and hopelessness is the elephant in the room. Hopelessness and despair are a daily battle for every one of us. I include myself, because I am also a small business owner trying to make it here in L.A. There are so many opportunities here that your life can change tomorrow. Tomorrow! And I have seen it. My next-door neighbor who I have known for 15 years, is in his 50’s and he just landed a regular role on a TV show last month. And his advice is… don’t stop. Don’t give up hope. Keep going and it will work out. But he is the exceptio...

Many online merchants falsely believe that all they have to do to acquire search engine traffic is to simply list hundreds or thousands of products on their websites. However, in all actuality, the process of optimized an eCommerce website for search engine optimization purposes to secure high rankings, is relatively harder than it is for a traditional blog or a squeeze page. This is due to the fact that eCommerce sites have an abundance of product pages that are continuously shifting on and off their site as a result of product availability, such as taking down a page for a product that the merchant no longer sells for example. Therefore, you need to be more creative when it comes to formulating an eCommerce SEO strategy. Implement A Product Reviews Section Did you know that statistics demonstrate that 70% of online buyers search for reviews before they elect to utilize a product or service? What this entails as far as eCommerce SEO purposes go, is that if you fail to imp...

Successful implementation of SEO for surgeons is a must. If your surgical practice is not there on the first page of big search engines, then competitor plastic surgeons will be getting all the new patients from searches carried out for procedures you offer. Attract More Patients With Higher Visibility Over 78 percent of people use the Internet when they’re searching for local businesses or services. That’s really a huge amount of people that you would want for your practice to get in front of when they’re searching for a specific procedure. Surgeon SEO , if done in a proper way, can get in right in the front of this group of highly interested potential patients. With SEO for surgeons and securing the covenanted top spot on the page one of Google or Bing, you can garner 65-75 percent of the clicks for each and every search that’s being done for procedures you offer. Surgeon SEO for Both Organic & the Local Maps Section Of Google You must aim for two spots in order to ra...

Small businesses are usually local businesses. They face challenges in marketing and optimizing their websites for better exposure in the search engines. Fortunately, with Schema and website optimization, you get your business on “the map” and encourage the search engines to rank your business higher in the results. In order to take advantage of this website optimization technique, you need to make sure when you implement schema onto a website that your contact information and business’ geographic are correctly listed in your website. Schema.org provides under the section Local Business a wide range of business categories that you can implement as part of the contact page or the footer on your website. The information you can fill in includes accepted payment types, phone and fax, address, and opening hours. How Schema Works Schema markup uses div tags that are not displayed on the live website but they rather have the role to inform the search engines with specific informat...

Local search marketers can capture a lot of quality leads by effectively leveraging Pay Per Click (PPC) advertising. Managing a PPC campaign with Google AdWords can be tricky, but with the right direction, it can be immensely powerful for local business marketing.  To help your local business drive quality traffic and leads to its website using PPC advertising, below are a few key practices to help you make the most of your Google AdWords campaign. Precise Keyword Research & Selection Keyword research and selection is significantly influential to the success of any search marketing campaign. Take the time to conduct a thorough round of keyword research using the Google AdWords Keyword Tool . But what's more than simply choosing the most attractive keywords, is analyzing those keyword by actually searching for them in Google (along with your geo-modifier.) The best tool for keyword research is Google search. By searching your keywords, you'll be able to see exactly...

Do you sometimes feel like your SEO effort is simply not working for you? Well, before you give up on SEO altogether, you should find out if you are committing some major mistakes that are jeopardizing your entire SEO strategy. There are so many people who make serious mistakes that end up lowering their ranking instead of boosting the website's ranking. Read some enlightening information on the typical SEO mistakes that people make which have a negative effect on website optimization and attaining high keyword rankings. 1. Selecting multiple addresses which link to your website(canonical issues): Many people make a great mistake when they create multiple links that lead to different versions of a similar webpage. The best practice is usually to choose a single link and ensure that all your back links are coming from this link. Spreading your back links makes it difficult for the search engine to choose a single canonical web address, which it can link to your website. Si...

Just a few years ago, it was a must of businesses to be listed in the Yellow Pages. However, the once popular Yellow Pages are being replaced by more cutting edge marketing channels - many of which are digital. And although the Yellow Pages are striving to keep up with the times, businesses are looking for more effective marketing solutions that offer greater bang for the buck . One of these solutions is search engine optimization (SEO). In essence, SEO services are replacing the Yellow Pages. Below are several reasons why this shift is taking place. Accessibility The Internet and its many search engines (primarily Google) is highly accessible. In addition to being accessible on a global scale, the Internet is accessible on various devices, such as mobile. Given modern technological advancements in how we seek solutions for our needs, searching the Internet is paramount - especially for local needs. As a result, SEO is dominant force that both local and global busin...

As time passes and social networks become more circular than ever, the thought should dawn on business operators and marketers alike that search engine optimization is becoming eerily similar to real marketing . We all know the days of implementing as many keywords as possible into an irrelevant piece of content hoping to achieve higher rankings. Those days are gone. Now search marketing all about getting social and sharing worthwhile content with a desired audience. People are searching in their World We live in a great big World, but for the most part we stick to our small, personal circles. Google + holds a lot of cards in determining how a business can rank. Though not super new, Google’s Search Plus Your World remains a game changer. The feature, launched in January earlier this year, makes all the social activity on Google + directly valid in terms of search engine listings. It’s up to the user to have their search results tailored personally to them—but who wouldn’t...

Over the years, the products and tools that have been created by Google labs have offered many benefits for righteous businesses . However, most of these Google tools are quite underutilized despite the fact that they come at no cost (and promote exceptional efficiently). So to enlighten the righteous business people of these great tools that Google has to offer, below we share 14 of the most popular tools for businesses. 1. Analytics : This is a solution to business owners who would like to keep track of their web traffic. By analyzing the web traffic to your site, you are better placed at creating ads for your target demographic, coming up with content that would be useful to your web traffic and more. 2. Alerts : If your type of business is dependent on staying up to date on the latest information in that particular niche, this would be the Google tool for you. All one should do is key in the topic or the keywords that you would like to keep track of, the kind of data th...

Do you remember how it feels when you have to go to a mall to find the perfect clothing. You visit numerous stores, try out tons of options, and eventually you may or may not get the items you want. Gone are the days when you have to go to malls and visit endless shops to find the things you desire. You can find each and everything online using none other than Google!! Right from a apparel, electronics, home decor, furnishings, mobile phones, and more - you name it and it's most likely available online. And sometimes also at lower cost.   Below are a few basic tips on how to shop and find the best deals using Google. 1. Make a list of all the articles you want to shop for. e.g: party dress, gift for parents etc. 2. Then use the same keyword and just add the word online to it and search Google. For.e.g to search for a party dress on Google, you would just need to search party dress online 3. Google will show up a lot of websites which sells party dress online. 4. Now l...