Righteous Business Blog

Atlanta Internet marketing company, Captivate Search Marketing, is progressing the ever-evolving art of web marketing by putting search engine optimization (SEO) on the forefront. In essence, the innovative Internet marketing provider in Atlanta has adopted a "search-first" approach to virtually everything it does. Below we take a closer look at how this top-rated Atlanta Internet marketing company known as Captivate Search Marketing is actualizing this mission. It Starts With Search™ Having recently trademarked the phrase It Starts With Search™ Captivate Search Marketing (formally under the entity Webvolution Designs, LLC) reinforces its search-first approach in its new slogan. But what exactly does this mean? Lets take a look at a few examples in how Captivate Search Marketing applies search-first methodology to its comprehensive digital solutions. Website Design & Development Now more than ever, it's essential to have a well-optimized website t...

Many online merchants falsely believe that all they have to do to acquire search engine traffic is to simply list hundreds or thousands of products on their websites. However, in all actuality, the process of optimized an eCommerce website for search engine optimization purposes to secure high rankings, is relatively harder than it is for a traditional blog or a squeeze page. This is due to the fact that eCommerce sites have an abundance of product pages that are continuously shifting on and off their site as a result of product availability, such as taking down a page for a product that the merchant no longer sells for example. Therefore, you need to be more creative when it comes to formulating an eCommerce SEO strategy. Implement A Product Reviews Section Did you know that statistics demonstrate that 70% of online buyers search for reviews before they elect to utilize a product or service? What this entails as far as eCommerce SEO purposes go, is that if you fail to imp...

Unlike specific strategies that center on social media, search marketing, and content strategy, web presence management applies a comprehensive and more strategic approach to Internet marketing and online brand building. When infused with the incredible growth of social media, the power of SEO (search engine optimization) and PPC (pay per click) advertising, and content marketing, web presence management strategies can change the perspective of Internet marketers and help them truly grow powerful businesses. This, in its own essence, is a strategy culmination of nearly all online touch points or web marketing channels, as well as how they come together to influence engagement, visibility, and brand awareness. A strong web presence requires a combination of creative planning, diligent research, and a thorough execution. Below are some of the primary cornerstones to cultivating web presence management in your company and its culture. SEO/Search Engine Marketing (SEM) The wh...

As a surgeon, you do not undergo business training during your time in medical school but you need it for a successful private practice. Most surgeons and medical professionals have learned business strategies the hard way through an “on-job” sort of training. Below are five business strategies that will when implemented will make your surgery practice more successful. 1. Optimize your website  With the ever-changing technology, everyone seems to turn to search engines when looking for information about products and services. There is no better way of getting the attention of people who may be looking for your services than through SEO for surgeons. Apart from listing your services and location on the website, you can come up with a blogging series. Consider crafting a themed series that targets your client’s needs and provide them with an exclusive proposition. The information on your blog posts will give the visitors confidence in your services as well as build you image...

There is search engine optimization (SEO) and social media but what is "web presence management?" Web presence management is a more strategic and holistic approach to internet marketing and online brand building. How so? Consumers interact with businesses online via different methods. Consumers are searching, socializing and generally browsing about the web through many different portals. These activities are being done on thousands of sites, social media and search engines. Web presence management helps to ensure that potential customers are exposed to a given brand through various means during their online exploration. The Evolution of Web Presence Management The practice of web management has evolved significantly over the years due to the power of search engines and web optimization. This practice culminates all digital marketing channels and online touch points and how they merge to influence visibility and brand awareness. A strong perception of diligent res...

Google+ is becoming increasingly popular since its launch in the summer of 2012. Although Google+ has been slow to rival Facebook in terms of sheer number of users, Google+ offers incredible potential for local business marketing and search engine optimization (SEO). If you take a close look at the Google local search results (accompanied by Google Maps and the red pins,) you'll notice the social elements of reviews positioned just under each business listing. In short, this is social media blended with search, and as a result, Google+ Local pages can contribute to local SEO . 3 Tips to Make Google+ Work for Local SEO If you're local business marketer looking to ramp-up your local SEO efforts, below we share some solid tips to help you make the most of this emerging social platform. 1. Verify Your Local Business  Once you claim create your company's Google+ Local page, look for the option in the lower right hand corner to "Verify Your Listing." Goog...

Facebook advertising is an option with seemingly endless advantages for businesses. As one of the top social media platforms, Facebook can be used to not only increase the number of 'Likes' to a webpage, but also for generating highly-qualified leads and increasing sales volumes. The popularity and, therefore, power of Facebook makes it an avenue for business marketing that must not be ignored. Some have been able to enjoy amazingly high click through rates from the ads placed on Facebook. However, experiencing results like this require the right approach. Learn To Measure Campaign Success First Many of those who fail at Facebook advertising do so because they fail to establish the Key Performance Indicator, or KPI, for their campaign first. Your KPI is basically the goal of the campaign, which varies greatly between businesses, but can be accomplishes such as, earning more 'Likes' to a webpage, getting more squeeze page opt-ins, or simply obtaining more new cu...

Google's "Search Plus Your World" was unveiled to help make search results more personalized and relevant to users. Search Plus Your World centers on Google+, Google's emerging social media platform. And it's all having a profound influence on SEO and web presence optimization . It sort of works like this...  When a Google+ user adds a person or business to their circles, that person or business has some degree of influence over the user's search results. For example, lets say I add the Trek bikes page to my circles. Trek often makes Google+ posts about their new bike models. One of their most recent posts was about their new "Trek Concept 7" (a popular triathlon bike.) So when I go to Google and search for the "Trek Concept 7," Google will display their recent Google+ post about this particular bike. Because I have Trek in my circles, and because my search was very keyword relevant to their recent Google+ post, I am shown these...

When you find something cute, interesting, or fun out there on the World Wide Web, it could be tempting to share it with everyone you know, including your customers. However, this could be a very big mistake. Yes, those images may be cute, but what do they say about your business? Think about the following and you just may change your mind before you post that video of a puppy howling “hello”. Your Business Should Always Remain Separate from Your Personal Life The cardinal rule of good business is to remember that your business is not your personal life. When you set up a business webpage or social media page, these presences should be related to business and business only. If you want to share personal information, make sure you are sharing it on your own personal pages instead. When you muddle the lines between your business and your personal life, you are creating a situation that can be detrimental for your company, and it is a situation that can be very hard to get out of. ...

As time passes and social networks become more circular than ever, the thought should dawn on business operators and marketers alike that search engine optimization is becoming eerily similar to real marketing . We all know the days of implementing as many keywords as possible into an irrelevant piece of content hoping to achieve higher rankings. Those days are gone. Now search marketing all about getting social and sharing worthwhile content with a desired audience. People are searching in their World We live in a great big World, but for the most part we stick to our small, personal circles. Google + holds a lot of cards in determining how a business can rank. Though not super new, Google’s Search Plus Your World remains a game changer. The feature, launched in January earlier this year, makes all the social activity on Google + directly valid in terms of search engine listings. It’s up to the user to have their search results tailored personally to them—but who wouldn’t...

The New Kind of Window Shopper Pinterest is an elite online photo sharing website, designed for people to organize and share all the things they love on a virtual pinning board. Once you join Pinterest , you have access to millions of “pins,” the images that have been posted by a user. People use Pinterest for a number of different reasons. Some are looking to collect delicious recipes, share their favorite books, movies, music, quotes, and get great ideas for a new hairstyle or DIY project. However, one of the most common uses of Pinterest a virtual kind of window shopping . Users seek images on the web or use their own digital photographs of clothes, furniture, art, jewelry, technology, etc. that they would love to own. Then, others who share the same passion for their style ideas can “like” the image or “re-pin” it onto their own board with the simple click of a button. Instantly, a limitless amount of images are available to millions of potential clients. A Snee...

Too many small businesses picture their target market to be everyone in their local proximity. This fallacy can lead to loss of focus, and potentially, a loss of business. For small businesses and start-ups, finding and catering to your target market as soon as possible will minimize time spent lost in the dark. Without a precise target market, your business plan will be spread too thin and you won’t be able to be everything to everyone. A good word in marketing is empathy , which is defined as the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another. Marketers need to be empathetic in order to cultivate a following of people who find value in your products and services. Below I offer some insights to help you discover your ideal customer and overall target market . Starting with the Smallest Market Possible Don’t get hung up only focusing on one customer, or one message. When starting out, there’s little to hang you...

The World that Once was, Is, and Will Become The generation of our grandparents has lived without the Internet, cell phones, and social media for most of their lives. The current generation, labeled the Internet or Net Generation, has been fully immersed and utterly dominated by this technology. They carry it in their purses, school bags, and in their pockets. It’s in their homes, classrooms, and cars. No one knows and understands technology better, or can use it to cultivate and share information faster than ever before. But, what’s next? As we come to understand and speak with technology more and more, does that mean we become less in touch with how to talk to and influence our own kind? The Ways of the World Tend to Repeat Themselves Just like the current generation, SEO has become more about speaking with computers, teaching them how to deliver information to human beings through a set of codes or list of keywords. But, like most things in this world, a shift can begin that...

When it comes to social marketing, Google+ is one of the most powerful social networks that you can use. It is not only great for personal networking, but it can also work wonders for your business by connecting with like-minded consumers, vendors, and partners. Having a business that is successful online is not simply about writing content. You should also build relationships with your target demographic. Here are some tips for Google+ social marketing ; 1. Construct highly focused circles. When it comes to Google+, you connect with people through circles. To make the most of this circles-system, you'll want keep your circles organized and highly focused. So what is a focused circle? This is a group of people who have similar interests and aspirations, whether in their personal lives or business-wise. Before including people into a particular circle, you should establish what mutual benefits and aims you have in common. By using circles, you get the opportunity to det...

For real estate agents, as is the case with other righteous business professionals, it is important that search engine optimization (SEO) is an integral aspect to their marketing efforts. SEO can result in a high ranking in the search engine results, which can translate to more hits and consequently greater sales potential. Although SEO employs the same concepts and strategies almost all righteous business professionals, there are always unique qualities per campaign. For real estate professionals, there are a number of components that must be included to best ensure a successful SEO strategy. Below we outline several SEO tips for real estate professionals: Define your goals : Your SEO campaign will not be effective if you do not have clearly defined goals. Your goals should not be high Internet traffic or big commission checks, it should be such things as a particular number of monthly newsletter subscription and search registrations and increase in certain parameters over the...