Skip to main content

The Basics of Facebook Advertising for Righteous Businesses

Facebook advertising is an option with seemingly endless advantages for businesses. As one of the top social media platforms, Facebook can be used to not only increase the number of 'Likes' to a webpage, but also for generating highly-qualified leads and increasing sales volumes.

The popularity and, therefore, power of Facebook makes it an avenue for business marketing that must not be ignored. Some have been able to enjoy amazingly high click through rates from the ads placed on Facebook. However, experiencing results like this require the right approach.

Learn To Measure Campaign Success First

Many of those who fail at Facebook advertising do so because they fail to establish the Key Performance Indicator, or KPI, for their campaign first. Your KPI is basically the goal of the campaign, which varies greatly between businesses, but can be accomplishes such as, earning more 'Likes' to a webpage, getting more squeeze page opt-ins, or simply obtaining more new customers. Once established, the KPI will serve as the foundation of your Facebook advertising campaign and dictate the presentation and purpose of each ad.

Use Only Highly Targeted Ads

Facebook is not only a great advertising outlet because of its popularity, but also because it allows marketers to target their ads with a remarkable amount of precision. This is because a great deal of info is provided on demographics and user interests, insight which has proven to be a very powerful tool for businesses. Although it is true that the more refined ads are the less impressions they get, highly targeted ads on Facebook generally have higher conversion rates.

Avoid Side-Column Facebook Ads

Some marketers look at the side-bar ads on Facebook and think they present a prime advertising opportunity. However, it is a well-established fact that these ads suffer low click-through-rates. This is because Facebook users log on to socialize and are not interested in shopping. The low clicks these ads get, along with the fact that there are more effective ways to advertise on Facebook, make them an utter waste of time.

Soft Selling Proves More Effective

Since users of Facebook go there to advertise and not to shop, hard selling is not a good approach to use. It is much easier to gain the attention of the audience with insightful copy that has real meaning for them. Earn their respect by positioning yourself or your company as a knowledgeable authority. Think about the benefits you can offer your audience and use that information to get noticed.

Use Facebook's Power Editor to Fine Tune Ads

Once your KPI is ready and your soft selling copy is done, it is time to fine-tune the ad so that it can be as effective as possible. Facebook's Power Editor is the best way to accomplish this. The tool can be found on the left side of the Facebook Ads Interface. Simply click on it, and then click on 'download'. All of your ads will get migrated to the interface, allowing you to easily manage just about all aspects of your ads.

Use Facebook Feed for Advertising

Side-column ads might prove to be highly ineffective, but advertising in Facebook feeds gives the highest click-through-rates. This is the option that you should select for posting your soft selling, fine-tuned content to Facebook if you want the greatest marketing success.

Comments

Popular posts from this blog

Top 5 Brands of Pavers and Paving Stone Products

Whether you're looking for pavers and paving stone products to reinvent your driveway or perhaps you're project is a backyard overhaul, there is no shortages of premium brands worth considering. However, depending on your project, some brands outperform others in given applications (i.e. driveways, patios, walkways, outdoor kitchens, fireplaces, and living spaces). Driveway pavers (like Belgard brand pavers shown here) add elegance to a home's entrance. You want to ensure you get the most out of your investment and we are here to help. Below we've compiled and reviewed on some of the best producers of pavers and paving stone products on the market right now. Belgard Pavers  Belgard is a major producer of pavers and paving stone products worth mentioning. A quick look at the company website Belgard.com provides shoppers with an impressive display of options, resources, and guides. Users can leverage Belgard's Project Visualizer tools and project gallerie...

5 Marketing Best Practices for Vegan Businesses

Starting a new plant-based business venture, expanding products or service offerings, or launching a new vegan product are just a few occasions when a business owner needs to consider all aspects of their marketing strategy. Compared to traditional businesses, vegan businesses have some special requirements and unique needs when working with PR strategies, content marketing, and other marketing efforts. Harness the Power of the Vegan Community It should go without saying that your plant-based business marketing strategies lie within the vegan community. Everywhere you go, there's an active community of vegans, either on social media channels like Facebook groups or online forums. Pinpoint the pain points, challenges, and what solutions are lacking. For example, you may find that majority of people in a local community went plant-based for athletic recovery benefits. You try tailoring your content strategy to highlight relevant products that align with their interests. For instance,...

Buy New Bikes at Used Prices with BikeExchange

For years, cyclists faced a tough choice: pay premium prices for the latest models or risk buying secondhand bikes with unknown histories. BikeExchange, one of the world’s largest cycling marketplaces, is rewriting this narrative with an innovative approach that bridges the gap between affordability and reliability. By partnering with hundreds of retailers globally, the platform offers brand-new bikes from previous years at prices rivaling used markets – complete with manufacturer warranties and 14-day return policies. The strategy capitalizes on inventory cycles in the $77B global cycling industr y. As manufacturers release new designs annually, BikeExchange’s network of hundreds of retailers uses the platform to clear previous-year stock – including high-performance road bikes, gravel models, and e-MTBs – at discounts up to 55%. Let's put it into perspective. A 2024 Trek Fuel EX 9.8 that retailed for $6,499 new, for example, recently appeared on the platform for $3,899, while ...