Righteous Business Blog

Unlike specific strategies that center on social media, search marketing, and content strategy, web presence management applies a comprehensive and more strategic approach to Internet marketing and online brand building. When infused with the incredible growth of social media, the power of SEO (search engine optimization) and PPC (pay per click) advertising, and content marketing, web presence management strategies can change the perspective of Internet marketers and help them truly grow powerful businesses. This, in its own essence, is a strategy culmination of nearly all online touch points or web marketing channels, as well as how they come together to influence engagement, visibility, and brand awareness. A strong web presence requires a combination of creative planning, diligent research, and a thorough execution. Below are some of the primary cornerstones to cultivating web presence management in your company and its culture. SEO/Search Engine Marketing (SEM) The wh...

There is search engine optimization (SEO) and social media but what is "web presence management?" Web presence management is a more strategic and holistic approach to internet marketing and online brand building. How so? Consumers interact with businesses online via different methods. Consumers are searching, socializing and generally browsing about the web through many different portals. These activities are being done on thousands of sites, social media and search engines. Web presence management helps to ensure that potential customers are exposed to a given brand through various means during their online exploration. The Evolution of Web Presence Management The practice of web management has evolved significantly over the years due to the power of search engines and web optimization. This practice culminates all digital marketing channels and online touch points and how they merge to influence visibility and brand awareness. A strong perception of diligent res...

Google's "Search Plus Your World" was unveiled to help make search results more personalized and relevant to users. Search Plus Your World centers on Google+, Google's emerging social media platform. And it's all having a profound influence on SEO and web presence optimization . It sort of works like this...  When a Google+ user adds a person or business to their circles, that person or business has some degree of influence over the user's search results. For example, lets say I add the Trek bikes page to my circles. Trek often makes Google+ posts about their new bike models. One of their most recent posts was about their new "Trek Concept 7" (a popular triathlon bike.) So when I go to Google and search for the "Trek Concept 7," Google will display their recent Google+ post about this particular bike. Because I have Trek in my circles, and because my search was very keyword relevant to their recent Google+ post, I am shown these...