20 Simple Website Optimization Tips for Small Business Marketers

One thing you have to understand when it comes to increasing search traffic is that website optimization doesn't do any good if people are not looking for your products and/or services.

When performing website optimization for your company, the very first thing you have to do is research and select the right keywords to optimize your website. From then on, you can start optimizing your website for meaningful results.

Once you have your keyword targets all lined up, you can the get to work on your website. Below are 20 simple website optimization tips to help you optimize your website:

1. You can never be smarter than the search engines so always focus on doing the right thing. Quit trying to trick the search engine by stuffing keywords in your site and repeating content.

2. Select 5 to 20 keywords and focus on only those in the entire website. When you choose specific related keywords, you will not only get a high volume of visitors but also quality visitors.

3. Place your best keywords in strategic places like the domain names, folders and pages.

4. Keep track of your keyword density by ensuring that it is between 3 and 5 percent of your total text.

5. Give each page a different title. Make use of keywords or phrases, which should not be more than 70 characters. Remember that the first word in the title is very important.

6. Each page requires an original meta description, which can include a call to action displayed under the page title in Google.

7. Style keywords appropriately to make them stand out. You can use bold and italic tags as well as style header tags.

8. Use the right keywords and phrases to name your images. Make sure the alt tag contains relevant keywords that describe the image.

9. Use the right keywords when linking within your own pages. For instance, instead of using a word like contact, be more specific by including the name of your product.

10. Create a site map. With a site map, you can get Google to access your main page faster. Upload the site map on the front page then give Google this main address.

11. Make use of robots.txt files. When you create and upload this file, search engines can understand what pages on your website you want to include or exclude in their results.

12. Link to websites that are locally related to you or those that you offer similar services. Outbound links do indeed correlate to the quality and relevancy of your website optimization efforts.

13. Ensure that you get fresh and original content on a regular basis. A blog is great way to optimize your website with respect to regularly updated content.

14. Make sure you link with popular websites, which have a good name and reputation online.

15. Allow your visitors to link to you easily by creating a ‘link to us page’.

16. Engage in writing informative content in different websites then create links to your own.

17. Look for well known directory listings and get listed. This can be momentous for you company's website optimization efforts

18. Create new and free informative content in form of tips, tutorials and white papers, which people can share.

19. When you write a press release, make sure you send it locally and link it back to yourself.

20. Make sure your business appears in Google maps by listing it on Google Places.

Stay tuned for more website optimization tips on the Righteous Business Blog. We are advocates of SEO and Internet marketing as potential game-changers for almost any company. For this reason, we plan to provide more insights in coming blog posts.

Rank on.

Creative Tips to Promote Jobs & Career Opportunities

HR teams and recruiters can get creative in how they promote jobs and career opportunities for their businesses. There's so much more to take advantage of than using only Craiglist.com, Indeed.com, or SimplyHired.com.

 In this blog post, we are going to share with a few creative tips to effectively promote jobs and recruit the people that will be the best fit for your business.

Promote Jobs via Social Media

The people who are most passionate and respectable of your business are likely those who follow your brand on various social media networks. One of the best ways to promote a job offering is to make it known on social media. This will help bring more awareness to the people and prospects that offer the most value to your organization. What's more than just sharing a new job listing on Facebook, Google+, or Twitter, is investing in some advertising on social media platforms. Although this is currently only applicable with Facebook advertising, you can create an ad that targets individuals with specific interests and demographics.

Make Announcements About New Jobs Within the Organization

Internal word of mouth is one of the most powerful ways to spread the word in the company about job opportunities. Employees of the company will immediately start thinking about the people they know who might qualify for certain jobs that are available. Whether at meetings or business-wide newsletter, make announcements of new jobs is good way to bring more awareness to the opportunities.

Leverage Google Search Advertising

What's nice about advertising on Google Search is that individuals are actively searching specific keywords to find what they are looking for. With Google search advertising (via Google Adwords) you can bid on the keywords that you know your prospects are searching for, such as IT consulting jobs in Seattle or research analyst jobs in Peoria. This is quality advertising exposure that can help you recruit great people in any location around the world.

Go Offline with Your Job Prospecting Efforts

In conjunction with online strategies, get creative with your job prospecting efforts offline. There are a lot of techniques you can use that do not require a hefty investment. One of the most rudimentary, yet effective, is design creative fliers to post around the office (for in-house prospecting) and in other places your ideal job prospects can be found.