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Showing posts with the label local search

Google Maps Marketing: 10 Local Business Ranking Factors

Smart business are often well aware of the potential behind Google Maps marketing. Righteous businesses are usually on top of it. In this Righteous Business Blog post, we're going to share 10 local business ranking factors that influence Google Maps marketing. These ranking factors will shed light on certain platforms (i.e. Google My Business) and strategies (i.e. implementing a review generation strategy) that can help advance your business' presence in Google Maps. The Google Maps results are often a forgotten treasure, as most marketers think of the Google local 3-pack search results (shown below) as "Google Maps marketing." Google Maps Ranking Factors Use these Google Maps ranking factors as your guide to Google Maps marketing . Captivate Local is reputable resource for various solutions surrounding search marketing on Google Maps.  Owner-verified Google My Business (GMB) page - Have You verified your Google My Business page? In addition to havi...

5 Essential Practices for Mobile SEO

It is evident that mobile use continues to expand and increases in value. Each year, there is an article that explains to organizations different ways of getting the best from mobile platforms. Besides, every year, such an article becomes exceedingly essential. Below are the five essential mobile SEO practices. 1. Responsive web design – This forms an important part in the world of mobile website optimization . Responsive web design creates a fantastic user experience. It helps to simplify the process of accessing and reading a website. Therefore, you do not need to scroll down too far before finding the relevant text. With a SEO-friendly website design in place, Google finds it easy to crawl your content. If creating a responsive web design becomes hard because it cannot fit well with your organization, you may come up with a different mobile website or even use a separate gadget specific HTML. 2. Social media integration - It is essential to have social buttons on the mob...