Righteous Business Blog

Being a lawyer is a complex profession. And not all cases is pro bono. In more cases often than not, attorneys need to creatively market and advertise their practice to earn their keep. Here are some tips on how to better market your practice. If you are a personal injury lawyer (or are an attorney for a reputable personal injury law firm), and have limited funds to market your practice via television, radio or with print media, then the web will be your powerhouse channel to generate new cases. Here we shed light on a few sure fire ways to up your law firm's marketing game. Assess Competition in Your Practice Areas First you have to assess the competition in your given practice areas. In addition to seeing how your practice stacks-up and gathering insights, see what makes you different from them. Once you have that all sorted out make use of the information you have extracted to your advantage. Take for example, servicing a particular target audience or type of cases wi...

When it comes creative promotional items for businesses, resonating with your target audience is essential. Golfers among one of the most widely approachable populations when it comes to such marketing efforts. One of them most righteous promo item ideas we've found is using custom divot repair tools that are branded to whatever business, function, or purpose fits the bill. But not just any custom divot repair tools. We're talking about the Mark Mender . If you have not yet heard about the world class divot repair tool called the Mark Mender and what amazing features it has to offer, then read on as we righteously dish it out. Introducing Custom Divot Tools from Mark Mender When it comes to leveraging the most unique and standout promotional items for golfers, there is good reason why the Mark Mender custom divot tool and ball marker is a major win. Unlike conventional divot tools, the Mark Mender is a four-prong, multi-purpose device that uses a spring-loaded squ...

Hope  by definition is an optimistic attitude of mind based on an expectation of positive outcomes related to events and circumstances in one's life or the world at large. How Long Does One Stay Hopeful in Business? Before I answer this very individual and personal question, let me just say this: I cannot predict the future. No one can. And if someone says differently…then they’re trying to sell you something! In any business, uncertainty and hopelessness is the elephant in the room. Hopelessness and despair are a daily battle for every one of us. I include myself, because I am also a small business owner trying to make it here in L.A. There are so many opportunities here that your life can change tomorrow. Tomorrow! And I have seen it. My next-door neighbor who I have known for 15 years, is in his 50’s and he just landed a regular role on a TV show last month. And his advice is… don’t stop. Don’t give up hope. Keep going and it will work out. But he is the exceptio...

Facebook advertising is an option with seemingly endless advantages for businesses. As one of the top social media platforms, Facebook can be used to not only increase the number of 'Likes' to a webpage, but also for generating highly-qualified leads and increasing sales volumes. The popularity and, therefore, power of Facebook makes it an avenue for business marketing that must not be ignored. Some have been able to enjoy amazingly high click through rates from the ads placed on Facebook. However, experiencing results like this require the right approach. Learn To Measure Campaign Success First Many of those who fail at Facebook advertising do so because they fail to establish the Key Performance Indicator, or KPI, for their campaign first. Your KPI is basically the goal of the campaign, which varies greatly between businesses, but can be accomplishes such as, earning more 'Likes' to a webpage, getting more squeeze page opt-ins, or simply obtaining more new cu...