Righteous Business Blog

The Internet has provided a free and fair ground for all levels of retail businesses to carry out ecommerce marketing plans. The following components of online marketing are among the most critical that make up a successful ecommerce marketing strategy. A Sound Ecommerce Business Model  Having a business model prior to launching an ecommerce store creates a clearer picture of the resources required as well as the risks involved in the business. A business model incorporates the business vision and mission together with all important tactics involved in the success of ecommerce marketing. A Precise Customer Profile With a clear business model in place, an ecommerce business owner is able to identify the target audience. Customers are the most valuable users of an ecommerce website and understanding their needs with relation to the products on sale earns their loyalty and keeps the business relevant. Deliverable Products An ecommerce store displays all available product...

Local search marketers can capture a lot of quality leads by effectively leveraging Pay Per Click (PPC) advertising. Managing a PPC campaign with Google AdWords can be tricky, but with the right direction, it can be immensely powerful for local business marketing.  To help your local business drive quality traffic and leads to its website using PPC advertising, below are a few key practices to help you make the most of your Google AdWords campaign. Precise Keyword Research & Selection Keyword research and selection is significantly influential to the success of any search marketing campaign. Take the time to conduct a thorough round of keyword research using the Google AdWords Keyword Tool . But what's more than simply choosing the most attractive keywords, is analyzing those keyword by actually searching for them in Google (along with your geo-modifier.) The best tool for keyword research is Google search. By searching your keywords, you'll be able to see exactly...

Too many small businesses picture their target market to be everyone in their local proximity. This fallacy can lead to loss of focus, and potentially, a loss of business. For small businesses and start-ups, finding and catering to your target market as soon as possible will minimize time spent lost in the dark. Without a precise target market, your business plan will be spread too thin and you won’t be able to be everything to everyone. A good word in marketing is empathy , which is defined as the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another. Marketers need to be empathetic in order to cultivate a following of people who find value in your products and services. Below I offer some insights to help you discover your ideal customer and overall target market . Starting with the Smallest Market Possible Don’t get hung up only focusing on one customer, or one message. When starting out, there’s little to hang you...