Too many small businesses picture their target market to be everyone in their local proximity. This fallacy can lead to loss of focus, and potentially, a loss of business. For small businesses and start-ups, finding and catering to your target market as soon as possible will minimize time spent lost in the dark. Without a precise target market, your business plan will be spread too thin and you won’t be able to be everything to everyone. A good word in marketing is empathy , which is defined as the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another. Marketers need to be empathetic in order to cultivate a following of people who find value in your products and services. Below I offer some insights to help you discover your ideal customer and overall target market . Starting with the Smallest Market Possible Don’t get hung up only focusing on one customer, or one message. When starting out, there’s little to hang you...
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