HR teams and recruiters can get creative in how they promote jobs and career opportunities for their businesses. There's so much more to take advantage of than using only Craiglist.com, Indeed.com, or SimplyHired.com.
In this blog post, we are going to share with a few creative tips to effectively promote jobs and recruit the people that will be the best fit for your business.
Promote Jobs via Social Media
The people who are most passionate and respectable of your business are likely those who follow your brand on various social media networks. One of the best ways to promote a job offering is to make it known on social media. This will help bring more awareness to the people and prospects that offer the most value to your organization.
What's more than just sharing a new job listing on Facebook, Google+
, or Twitter, is investing in some advertising on social media platforms. Although this is currently only applicable with Facebook advertising
, you can create an ad that targets individuals with specific interests and demographics.
Make Announcements About New Jobs Within the Organization
Internal word of mouth is one of the most powerful ways to spread the word in the company about job opportunities. Employees of the company will immediately start thinking about the people they know who might qualify for certain jobs that are available. Whether at meetings or business-wide newsletter, make announcements of new jobs is good way to bring more awareness to the opportunities.
Leverage Google Search Advertising
What's nice about advertising on Google Search is that individuals are actively searching specific keywords to find what they are looking for. With Google search advertising (via Google Adwords) you can bid on the keywords that you know your prospects are searching for, such as IT consulting jobs in Seattle
or research analyst jobs in Peoria.
This is quality advertising exposure that can help you recruit great people in any location around the world.
Go Offline with Your Job Prospecting Efforts
In conjunction with online strategies, get creative with your job prospecting efforts offline. There are a lot of techniques you can use that do not require a hefty investment. One of the most rudimentary, yet effective, is design creative fliers to post around the office (for in-house prospecting) and in other places your ideal job prospects can be found.
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