A website re-design usually goes beyond upgrading the website with a new look and feel. It’s an opportunity for many businesses to reposition their online brand and conversion funnel to better increase sales/leads and overall profitability. If you're undergoing a website re-design, or thinking about revamping your site, then stand behind these 5 vital web design components to ensure a successful process and exceptional outcome.
1. SEO-friendly CodingWhen it comes to HTML and developing the sites back-end, it's important that the website design (or developer) understands at least some of the important basics of SEO-friendly HTML coding. This is a process of redesigning your website's coding to give it an advantage of faster load speed, more efficient crawling and indexing, and better overall search engine performance.
Secondary is selecting the ideal keywords to optimize your site. This should be based on the relevance of your topic, low competition, and high usage. Once you have done this, you can start the web design process of redesigning the website. Remember, if you do not understand this aspect of SEO it will be very difficult to achieve your website re-design success.
2. Call to ActionsAfter defining your website audience, it’s very important that you understand what you want them do while on your website. This is why you should have well-defined conversion goals and call for actions to drive action. Proper call to actions and conversion funneling is an essential part of a successful website re-design.
Some examples of call to actions platforms that you can use include social media, email newsletter, PRP form, among others. If you want someone to sign up for your newsletter, you should have a sign-up form indicating the advantages of the newsletter. Strategically placing this on your website will encourage potential customers to take action. You can also use Google analytics to track these actions.
3. AestheticsAny business website design should have a clean, well-branded design and appearance. This will come out well when the colors on the site match, the layout brings unity, and the graphics blend well. Unfortunately, many designers always overlook the color petite of the site.
To come up with the best color you should base your selection on the understanding of the color wheel and the proven color strategies. Avoid blasting your visitors with a lot of information with the hope that this will convince them to take action. Instead, provide less content and an open space so that they can explore your website with a lot of ease.
4. Responsive/Mobile-Optimized WebsiteWith the increase in mobile devices, a mobile optimized site is now a must have for any website design. You may choose to redesign a separate website that only suits Smartphones.
Alternatively, you may redesign your main website so that it can respond to all devices including Smartphones, tablets and desktops. You should choose this based on the complexity of your website and the availability of the money because redesigning a responsive site often cost a lot of money. To make sure your site renders well on mobile devices, use Google's mobile-friendly test tool.