In essence, SEO services are replacing the Yellow Pages. Below are several reasons why this shift is taking place.
AccessibilityThe Internet and its many search engines (primarily Google) is highly accessible. In addition to being accessible on a global scale, the Internet is accessible on various devices, such as mobile.
Given modern technological advancements in how we seek solutions for our needs, searching the Internet is paramount - especially for local needs. As a result, SEO is dominant force that both local and global businesses are taking advantage of.
ConvenienceAnother reason why SEO has gained a lot of authority as digital marketing solutions is because online search is extremely convenient. When consumers are searching for products and services online, they simply make use of keywords. Virtually any business model can be labeled with keywords.
By optimizing a business's web presence for it's keywords, it can be better found in the search results, thus driving pre-qualified leads to its websites.
Affordability and ROICompared to some of the advertising packages that the Yellow Pages offers, SEO is much more affordable. The primary technique to gain greater visibility in the Yellow Pages entailed buying larger and colorful advertisements. In some cases, businesses have to pay several thousand dollars to gain a prominent presence in the Yellow Pages. Compared to an entry-level SEO program, the return on investment is a no-brainer.
Competitive EdgeWith so many businesses offering related products and services, the competition can be very fierce. As a marketer, SEO enables you to differentiate your business from you competitors. You can optimize your website for variant keyword phrases that underscores the unique aspects of your business model. Additionally, you can take advantage of optimizing your website in search markets in which you competitors are non-existent.
This article is not to say that the Yellow Page are ineffective for some businesses. For some companies, buying ad space in the Yellow Pages does indeed work. We're only making the statement that SEO is becoming more powerful and righteous for some business's marketing plans.
What are you thoughts?