Righteous Business Blog

Blogs form an integral part of any good Internet marketing campaign. Blogs are key to keeping loyal consumers and readers informed and engaged with your brand. Quality and relevancy of your blog content is crucial. However, before users get to read the great content you have on your blog, you have to attract them to it in the first place. In order to achieve this, you must have a catchy, compelling blog title that makes users want to read what is in the blog post. There are several ways through which you can write blog titles that will attract many readers to your post. Below we offer 6 tips for  writing compelling blog titles : 1 .You should be precise, clear and to the point. From the title, the readers should instantly know what they are going to get when they read the content of your blog. If the title clearly captures what they are looking for then they are definitely going to read that blog post. 2. People will always be looking for blog posts that tell them how ...

The digital landscape changes every day. It is important that businesses keep up with the latest changes since there is intense competition over the Internet. Every business should take advantage of social media, and the most righteous businesses use these channels strategically and creatively. Be Social & Start Learning About Your Target Market Having a presence in social media allows you to interact with customers and potential customers. This will help you in gaining more awareness of who your target market is , and the things they appreciate. In essence, a social media presence is an effective and cheap market research tool. Create a Facebook brand page, a Twitter account, and Google+ profile page. Start asking questions and starting getting insights. Sound simple? It is. Your business should take advantage of such geo-location check-in services as Facebook locations and Foursquare. These services are important because you will help potential clients/customers find ...

Accenture, a global management consulting, outsourcing and technology company that has a presence in over 120 countries (and a staff of over 246,000 people) recently released a report titled ‘Where the Cloud Meets Reality: Scaling to Succeed in New Business Models’. The report was based on phone and in-person interviews with 40 IT executives, operations executives, and business unit executives in 30 high-tech industry companies. All the businesses interviewed are Infrastructure-as-a-Service, Software-as-a-Service and Platform-as-a-Service cloud-based businesses. The Interviews started in May 2011 and ended in November 2011. According to the research findings in ‘Where the Cloud Meets Reality: Scaling to Succeed in New Business Models’, high-tech companies are having a hard time transforming their traditional business models of shipping packaged software or hardware products to business models that provide new services based on cloud computing, the latter being more complex. The go...

Many people are increasingly using the search engines to find information, products or services that they need. In the past, most of these searches have been performed using personal computers, but the trend is now changing. There has been an influx of mobile devices that allow users to access the Internet from just about anywhere, especially when they are on the move. The social networking sites are also very popular and are being used by millions of people all over the world. Many people now use their mobile internet devices to make searches online and also to access the social networking sites. This combination presents a great platform for the future of internet search marketing. Mobile + Social Infusion Businesses that are tech-savvy have recognized the role that mobile internet devices and the social networking sites are set to play in terms of internet marketing. Already, more than 50% of all online search activity occurs from mobile devices. This is because people con...

Google Drive is a new product by Google that enables users to upload content to a central platform where others can use and share the content. With all of the other Google products out there, like Gmail, Google Maps, Google Calender, etc, it would be sensible to drop one's DropBox (a similar content sharing platform) for the new Google Drive. But before you accept this new product by Google, there are some notable implications that you might want to consider. Below is summary of the terms of DropBox and Google Drive (summed up Internet marketer by Jay Dahl.) So as you can see, any content you upload to Google Drive is essentially theirs. For many businesses (especially those in the SEO and website optimization professions) sharing their information with the big G is not in their best interests. Google Drive might still serve as a fine product for individuals and personal use. However, these terms are somewhat alarming, are they not? What do you think?

Social media sites have evolved from simple networking and friend sharing platforms to major marketing tools. As a result, businesses off all types are taking advantage of the immense popularity and marketing potential that these sites have to offer. A rising star in the line-up of social media players is Pinterest . Launched in 2010, Pinterest has grown to peak the interests of many people. The rich media-based social platform has grown at an alarming 4000% over the past six month alone. Furthermore, Pinterest has shown a greater influx of traffic over other social media sites like Google Plus and YouTube. The astounding growth of Pinterest must not go ignored, even by the small business marketers. Now rated the 3rd most popular social media network on the Web, Pinterest offers a unique platform that helps brands build awareness and customer acquisition. The Power Behind Pinterest Pinterest centers upon the sharing of interactive media, primarily images and videos. The ...

The Internet marketing industry is on the verge of a significant movement toward consolidation. After years of developing niche specialties in the industry, many SEM and Internet marketing providers are under pressure from clients to offer a fuller range of services. In short, clients do not want to deal with a bunch of niche website specialists to meet their needs. Many prospects, particularly larger scale brands, want companies that can support a number of specialties , such as web design , SEO, copywriting, and Pay Per Click, to name a few.. Internet Marketers Moving Forward In order to meet this challenge, there will be two options for companies in the SEM and Internet marketing industry. The first one will be mergers by small companies to form larger, more viable entities. Such an approach will work for companies like Havas and GroupM, which offer niche specialties in the web world. The other strategy will be the acquisition of smaller website companies by larger organizati...