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The Mobile Future of Search Marketing

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Many people are increasingly using the search engines to find information, products or services that they need. In the past, most of these searches have been performed using personal computers, but the trend is now changing.

There has been an influx of mobile devices that allow users to access the Internet from just about anywhere, especially when they are on the move. The social networking sites are also very popular and are being used by millions of people all over the world. Many people now use their mobile internet devices to make searches online and also to access the social networking sites. This combination presents a great platform for the future of internet search marketing.

Mobile + Social Infusion

Businesses that are tech-savvy have recognized the role that mobile internet devices and the social networking sites are set to play in terms of internet marketing. Already, more than 50% of all online search activity occurs from mobile devices. This is because people conveniently carry their mobile devices around, and if they feel compelled to search for anything, the first place they will go is their mobile devices.

Having recognized this, businesses are now looking for various ways of, not only appearing at the top of SERPs during related searches, but also having their websites in a format that is easily accessible and navigable using the various mobile devices. Many businesses are exploring new and creative ways for mobile marketing and attaining more customer through mobile-based strategies.

Mobile Marketing Moving Forward

Once a business understands how people will use their mobile devices to find whatever they are looking for through search engines, it should be able to come up with a mobile friendly website design or landing page instantly available wherever they are. The page should be designed to captivate and engage the visitors, provide what they want, and convince them to pay money for your products or services in the end. It is important to localize the search parameters so that the visitors will see that the products or services that they are searching for are actually available easily and this will act as an additional reason to do business with your organization.

Businesses have also recognized that people share a lot of information and ideas about various aspects of their lives on social networking sites. Any business that can understand the dynamics of these social network site users can use it to market its products and services to a potentially huge audience. This requires establishing a presence on the social networking sites through fan pages and related ideas, and actively engaging the target audience through regular updates, comments and sharing of other relevant information.

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