Righteous Business Blog

Just a few years ago, it was a must of businesses to be listed in the Yellow Pages. However, the once popular Yellow Pages are being replaced by more cutting edge marketing channels - many of which are digital. And although the Yellow Pages are striving to keep up with the times, businesses are looking for more effective marketing solutions that offer greater bang for the buck . One of these solutions is search engine optimization (SEO). In essence, SEO services are replacing the Yellow Pages. Below are several reasons why this shift is taking place. Accessibility The Internet and its many search engines (primarily Google) is highly accessible. In addition to being accessible on a global scale, the Internet is accessible on various devices, such as mobile. Given modern technological advancements in how we seek solutions for our needs, searching the Internet is paramount - especially for local needs. As a result, SEO is dominant force that both local and global busin...

by Kyle Blasco For all the aspiring or current blog writers out there looking to expand their audience and web presence , look no further than guest blogging. Guest blogging carries both good and bad connotations. Guest blogging enables you to build an audience around your brand , establish new connections in and out of your niche, and earn links back to your site (for SEO.) However, guest blogging has also brought low-quality spam content, which rots all over the web. Of course, it doesn’t have to be this way. It’s possible to produce high-quality content and benefit from posting it on a website that is not your own. In this article, I will highlight the key strategies that will make guest blogging worth your time. Be Methodical in Your Research We all want to get out there and take action immediately, but that may not be the best idea with guest blogging. First, take time to research which blogs may be a good idea to contribute to. You want to target something with a...

As time passes and social networks become more circular than ever, the thought should dawn on business operators and marketers alike that search engine optimization is becoming eerily similar to real marketing . We all know the days of implementing as many keywords as possible into an irrelevant piece of content hoping to achieve higher rankings. Those days are gone. Now search marketing all about getting social and sharing worthwhile content with a desired audience. People are searching in their World We live in a great big World, but for the most part we stick to our small, personal circles. Google + holds a lot of cards in determining how a business can rank. Though not super new, Google’s Search Plus Your World remains a game changer. The feature, launched in January earlier this year, makes all the social activity on Google + directly valid in terms of search engine listings. It’s up to the user to have their search results tailored personally to them—but who wouldn’t...

The New Kind of Window Shopper Pinterest is an elite online photo sharing website, designed for people to organize and share all the things they love on a virtual pinning board. Once you join Pinterest , you have access to millions of “pins,” the images that have been posted by a user. People use Pinterest for a number of different reasons. Some are looking to collect delicious recipes, share their favorite books, movies, music, quotes, and get great ideas for a new hairstyle or DIY project. However, one of the most common uses of Pinterest a virtual kind of window shopping . Users seek images on the web or use their own digital photographs of clothes, furniture, art, jewelry, technology, etc. that they would love to own. Then, others who share the same passion for their style ideas can “like” the image or “re-pin” it onto their own board with the simple click of a button. Instantly, a limitless amount of images are available to millions of potential clients. A Snee...

 Many entrepreneurs are inquisitive to know whether Google+ can help them. Some of them feel already successful after using Twitter and Facebook hence they don’t see the need for a third social platform. The failures experienced while using Google in the past is among the reasons business owners are still raising questions even after the launch of Google+ . Well, the truth is Google is the leading search engine that is now integrating Google+ social activity with Google Search. Although Facebook has made a name as a social networking company, Google is establishing what some people think is an arduous alternative for small businesses . Below are just some of the cues to get you inspired: The Social Factors are Huge – Google is devoted to being social since it understands social sites generate greater traffic. You will start to see several integration pages among the search results. This trend of building loyalty in the social sense for those using Google+ can easily gain...

Too many small businesses picture their target market to be everyone in their local proximity. This fallacy can lead to loss of focus, and potentially, a loss of business. For small businesses and start-ups, finding and catering to your target market as soon as possible will minimize time spent lost in the dark. Without a precise target market, your business plan will be spread too thin and you won’t be able to be everything to everyone. A good word in marketing is empathy , which is defined as the intellectual identification with or vicarious experiencing of the feelings, thoughts, or attitudes of another. Marketers need to be empathetic in order to cultivate a following of people who find value in your products and services. Below I offer some insights to help you discover your ideal customer and overall target market . Starting with the Smallest Market Possible Don’t get hung up only focusing on one customer, or one message. When starting out, there’s little to hang you...

The World that Once was, Is, and Will Become The generation of our grandparents has lived without the Internet, cell phones, and social media for most of their lives. The current generation, labeled the Internet or Net Generation, has been fully immersed and utterly dominated by this technology. They carry it in their purses, school bags, and in their pockets. It’s in their homes, classrooms, and cars. No one knows and understands technology better, or can use it to cultivate and share information faster than ever before. But, what’s next? As we come to understand and speak with technology more and more, does that mean we become less in touch with how to talk to and influence our own kind? The Ways of the World Tend to Repeat Themselves Just like the current generation, SEO has become more about speaking with computers, teaching them how to deliver information to human beings through a set of codes or list of keywords. But, like most things in this world, a shift can begin that...