Why Google+ is a Must for Small Businesses

 Many entrepreneurs are inquisitive to know whether Google+ can help them. Some of them feel already successful after using Twitter and Facebook hence they don’t see the need for a third social platform. The failures experienced while using Google in the past is among the reasons business owners are still raising questions even after the launch of Google+.

Well, the truth is Google is the leading search engine that is now integrating Google+ social activity with Google Search. Although Facebook has made a name as a social networking company, Google is establishing what some people think is an arduous alternative for small businesses. Below are just some of the cues to get you inspired:

  • The Social Factors are Huge – Google is devoted to being social since it understands social sites generate greater traffic. You will start to see several integration pages among the search results. This trend of building loyalty in the social sense for those using Google+ can easily gain traction with time. 
  • The Inbound Web Traffic is Free – Google has an enormous SEO value. Creating a profile on Google+ will give you an inbound link to the site represented by the page. This will even work better when you connect your website with your page on Google+.
  • The Creative Process is Simple – Creating pages on Google+ is easy. Although not mandatory, it is essential to have an image, avatar or logo that represents your own brand when creating a page. It's also wise to write a solid "About" section that describes what your small business does

You may be asking what you need to do in using the Google+ pages for the success of your business. Here are three main ideas to help you:

1. Build devoted and loyal traffic: Share on your pages in social media platforms that you have a new business page on Google+ and invite your friends to circle you and get updates. You can also mail your clients inviting them to get to Google+ and circle you. You can segment your followers using the circles on Google+.

2. Collaborate with others: While on Google+ page, it is possible to send links, updates and photos as well as work in conjunction with other users on this site. Other people will be required to circle your own page so as to let you comment on the thread updates. As you keep engaging in these ways, other users will include you to their own circles hence resulting to greater brand awareness.

3. Host a live video chat ("Hangout"): This feature is what makes Google an exceptional social network. The best way to work with your target market is to host a hangout then invite clients to join in. The point is to listen rather than be heard and provide helpful feedback to the users on the hangout. A few ideas can inspire you in selecting the hangout topic. These include:

  • Latest product previews hangout.
  • A hangout on the relevant tools of trade.
  • News and other industrial happenings hangout.
  • Questions answered for new customer hangout.
  • Consumer appreciation hangout.

Is your small business using Google+ yet? If not, we highly suggest getting on board soon. You business can be a local authority figure in search, so long as you optimize your Google+ page and share quality content the attracts in-market customers. To learn how to optimize your web presence on Google+ and other online channels, stay in tune with the Righteous Business Blog.

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