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5 Steps to Accurately Price Your Consulting Rates

Determining consulting services rates has been one of the challenges that many professionals face. This is due to inexperience as well as lack of proper guidance in accurately determining consultation rates . Whether offering an hourly rate or a flat rate services, it is your responsibility to work ascertain your services before making the final step towards your services. In addition, first-time customers may feel nervous about paying a huge project fee, preferring, as an alternative, to pay by hour. Determining an hourly rate for your consultancy services may provide a fair as well as consistent rate to most your clients. The question is how do you set your consulting charges? Before deciding on how much you should charge a client, you need the following things: a paper, pen, and a calculator. After getting the following above prerequisite materials, follow the below instructions. Step one: Based on Forbes research on how to set your hourly consulting services, you start...

Tips for Leveraging SlideShare for Lead Generation

Whether on social media or any other avenue, marketing campaigns require visual elements if you want to generate more leads. SlideShare allows you to make use of visual elements and maximize your leads. Here are some tips to help you make the best use of SlideShare. Make use of well written SlideShare content which targets the   right audience You must present yourself as an expert in your industry or in the topic in which you are sharing with the targeted audience. Look for great topics which are fresh and can attract a large number of new readers. Even though most of your SlideShare content should be based on your core topic, you should also write content that targets a different audience but is fresh and exciting at the time. Be very keen when creating the title slide This acts as your headline and is the one that is going to catch the user’s attention. The very first slide should be readable and perfectly designed. If you present to your audience a topic that is cat...

How Google+ Will Influence Your SEO & Web Presence Optimization Strategy

Google's "Search Plus Your World" was unveiled to help make search results more personalized and relevant to users. Search Plus Your World centers on Google+, Google's emerging social media platform. And it's all having a profound influence on SEO and web presence optimization . It sort of works like this...  When a Google+ user adds a person or business to their circles, that person or business has some degree of influence over the user's search results. For example, lets say I add the Trek bikes page to my circles. Trek often makes Google+ posts about their new bike models. One of their most recent posts was about their new "Trek Concept 7" (a popular triathlon bike.) So when I go to Google and search for the "Trek Concept 7," Google will display their recent Google+ post about this particular bike. Because I have Trek in my circles, and because my search was very keyword relevant to their recent Google+ post, I am shown these...

5 Essential Practices for Mobile SEO

It is evident that mobile use continues to expand and increases in value. Each year, there is an article that explains to organizations different ways of getting the best from mobile platforms. Besides, every year, such an article becomes exceedingly essential. Below are the five essential mobile SEO practices. 1. Responsive web design – This forms an important part in the world of mobile website optimization . Responsive web design creates a fantastic user experience. It helps to simplify the process of accessing and reading a website. Therefore, you do not need to scroll down too far before finding the relevant text. With a SEO-friendly website design in place, Google finds it easy to crawl your content. If creating a responsive web design becomes hard because it cannot fit well with your organization, you may come up with a different mobile website or even use a separate gadget specific HTML. 2. Social media integration - It is essential to have social buttons on the mob...

20 Simple Website Optimization Tips for Small Business Marketers

One thing you have to understand when it comes to increasing search traffic is that website optimization doesn't do any good if people are not looking for your products and/or services. When performing website optimization for your company, the very first thing you have to do is research and select the right keywords to optimize your website. From then on, you can start optimizing your website for meaningful results. Once you have your keyword targets all lined up, you can the get to work on your website. Below are 20 simple website optimization tips to help you optimize your website : 1. You can never be smarter than the search engines so always focus on doing the right thing. Quit trying to trick the search engine by stuffing keywords in your site and repeating content. 2. Select 5 to 20 keywords and focus on only those in the entire website. When you choose specific related keywords, you will not only get a high volume of visitors but also quality visitors. 3. Plac...

Creative Tips to Promote Jobs & Career Opportunities

HR teams and recruiters can get creative in how they promote jobs and career opportunities for their businesses. There's so much more to take advantage of than using only Craiglist.com, Indeed.com, or SimplyHired.com.  In this blog post, we are going to share with a few creative tips to effectively promote jobs and recruit the people that will be the best fit for your business. Promote Jobs via Social Media The people who are most passionate and respectable of your business are likely those who follow your brand on various social media networks. One of the best ways to promote a job offering is to make it known on social media. This will help bring more awareness to the people and prospects that offer the most value to your organization. What's more than just sharing a new job listing on Facebook, Google+ , or Twitter, is investing in some advertising on social media platforms. Although this is currently only applicable with Facebook advertising , you can create an ad t...

Don’t Include that Cute Puppy Video on Your Business Page

When you find something cute, interesting, or fun out there on the World Wide Web, it could be tempting to share it with everyone you know, including your customers. However, this could be a very big mistake. Yes, those images may be cute, but what do they say about your business? Think about the following and you just may change your mind before you post that video of a puppy howling “hello”. Your Business Should Always Remain Separate from Your Personal Life The cardinal rule of good business is to remember that your business is not your personal life. When you set up a business webpage or social media page, these presences should be related to business and business only. If you want to share personal information, make sure you are sharing it on your own personal pages instead. When you muddle the lines between your business and your personal life, you are creating a situation that can be detrimental for your company, and it is a situation that can be very hard to get out of. ...