The Short SEO Guide For eCommerce Startups

Many online merchants falsely believe that all they have to do to acquire search engine traffic is to simply list hundreds or thousands of products on their websites.

However, in all actuality, the process of optimized an eCommerce website for search engine optimization purposes to secure high rankings, is relatively harder than it is for a traditional blog or a squeeze page.

This is due to the fact that eCommerce sites have an abundance of product pages that are continuously shifting on and off their site as a result of product availability, such as taking down a page for a product that the merchant no longer sells for example. Therefore, you need to be more creative when it comes to formulating an eCommerce SEO strategy.

Implement A Product Reviews Section

Did you know that statistics demonstrate that 70% of online buyers search for reviews before they elect to utilize a product or service? What this entails as far as eCommerce SEO purposes go, is that if you fail to implement a product review system on your site, you are essentially missing out on the opportunity to acquire traffic from those specific search terms. Additionally, a reviews section can lead to user-generated content which keeps your product pages fresh and crawlable, which Google values for SEO.

For example, if your eCommerce store sells custom made iPhone cases, one keyword you could easily focus on by utilizing a product review system is "iPhone custom made cases reviews."

Focus On Long Tail Keywords (And Write A Detailed Product Description)

If you run a eCommerce store that sells handmade clothing, your targeted keywords for your eCommerce SEO strategy should not be short-tail phrases such as "handmade clothing." The reason being is that short tail keywords are significantly harder to rank than it is to rank for a long tail keyword such as "horror themed handmade shirts for sale" or "buy black and white handmade shirt online."

The point being is that you should focus on long tail keywords as opposed to short key phrases because you will be able to rank a page for the specific term significantly easier than the latter. This is where the implementation of a product description section comes in handy. Utilize it as a canvas to include some long tail keywords as well as to provide your visitors with some enticing information.

Don't Neglect Local Traffic

Did you know that big retail chains do local SEO as well? The concept of avoiding the possibility of adopting local SEO as a part of your entire eCommerce SEO strategy is a big mistake. In fact, people enjoy the concept of supporting locally owned businesses. Additionally, people are well aware of the fact that they will be able to receive a product that they purchased online from a locally based business, much faster than that of a mega corporation.

Create A Sitemap

A sitemap is essentially a list of all your web pages. Search engines utilize what's referred to as spiders, robots or crawlers to locate new pages on a website to index. They usually find these pages through links from other pages. If a sitemap is not identified during an initial audit of your eCommerce site, than you need to create on.

However, main pages that are only accessible by forms, connected to videos or flash content, are not seen by the programs that the search engine uses to index new pages. This is where a sitemap comes in. While they don't necessarily improve your rankings on its own, it provides a road map that robots can use to know what to rank in the first place.

Establish A Powerful Social Presence

One of the things you can do to increase the amount of traffic that your website gains is to leverage social media by establishing a strong social presence via the utilization of content marketing. Some of the benefits your store stands to gain by doing this, includes:
  • Customer research - You will be able to see what your target demographic cares about the most, their interests, as well as the conversations they have about the things that they like.
  • Customer Service - By establishing a social media presence, you will be able to quickly respond to your customer's inquiries.
  • Customer Acquisition - Your social media profile will essentially operate as a storefront that you can use to acquire more customers.
For more information on how to build the eCommerce SEO program for your startup, visit Click Centric SEO Company for a wealth of resources and services all focal to eCommerce SEO.


Seico Designs Security Systems for Banks, Businesses, Schools, & More

Seico Security has been in operation for the last four decades providing reliable security systems for banks, homes, schools, and businesses. Their unique approach in deployment of security systems has been one of the reasons why they have been in business since 1972.

Seico Security specializes in customized security systems for homes and businesses, in addition to helping all level of financial institutions create bank security systems and integrate the proper bank security products into existing systems.

The type of security systems you need depends on the type and the size of establishment and Seico Security has it all. Better still, their systems are technologically advanced. Seico Security offers comprehensive security systems for any type of an establishment.

Bank Security Systems & Product Solutions

Seico Security has brought technologically advanced ATM security systems, vaults, and various other solutions to both large financial institutions as well as local banks. With the realization that thieves are advancing their craft each day, Seico has engineered ATM systems that consists of hold-up and intrusion with the aim of protecting carriers. Besides, the ATM features a digital video security system.

They have designed affordable UL fire-rated bank vaults and a spectrum of vault doors and safes. Cameras come handy in bank security systems. They prevent identity theft. The license plate camera system from Seico Security captures the license number during frauds that include cars. They offer walk-up and drive-up depositories to further ensure safety in banks.

There are many more bank security systems offered by Seico Security which include under counter cabinetry, CCTV surveillance, bank safe deposit boxes and insulation for document cabinets among others.

Security Systems for Homes, Businesses and Schools

In addition to offering a wide spectrum of security system products for banks, the specialists as Seico provide advanced security needs for homes, businesses, schools, and other applications. Some of the types of security and surveillance systems that the company offers includes:

Access Control Systems 

The first place that home and business owners want to seal is the entrance. If the primary access ways are secure, the security of the business or home improves a big deal. Seico Security brings state of the art access control systems which include fingerprint scanners and key card readers among others.

There are lots of access control systems to choose from; you choose the one that fits the size of your establishment. The good thing is that the access control systems are linked to a central monitoring point. From this point, you can tell which entry is not closed and through which people are passing.

Security Monitoring & Surveillance Systems

The security and surveillance systems offered by Seico are tailored to meet the needs of clients. They offer 24/7 monitoring systems and link the monitoring systems with the alarms they install to ensure that your home, school or business is safe always.

There are lots of alarm systems offered but Seico Security's security and surveillance alarm systems are unique. The system alerts the authorities, the monitoring company and sends emails or text messages to the business or home owner.

Digital Surveillance Systems

You do not need to be within a close proximity to your business or home to monitor it. Seico Security offers computer-based, digital surveillance systems. These systems allow you to monitor the state of security in your home, school or business across the web or through intranet systems. You can also monitor the state of security on your smartphone.

Lastly, Seico Security offers the conventional CCTV surveillance. Though it is a traditional method, it helps you get a clear video of what is happening in your business, in school or at your home when you are not there.

For more information about the company, visit their Peoria/Pekin, Illinois address or contact them at:

Seico Security
132 Court Street
Pekin, IL 61554


Continuous Improvement Focal to Third Party Logistics Provider

United facilities, Inc. is third-party logistics and supply chain management company that is recognized for continuously implementing improvements to keep up with the ever changing demands of supply chain management (SCM). The company remains focal to continuous improvement to better meet the needs of customers and to continue the evolution of the way third party logistics and distribution business is conducted.

Below, experts of United Facilities provide insight as to the company's focus in continuous improvement (CI) and how this emphasis has helped the third party logistics provider grow and thrive for decades.

United Facilities on CI

Our ongoing efforts to improve products, services and processes are the continuous improvement that the company has dedicated itself in order to be the very best in supply chain management. Some the changes that have been made and some the changes that will be implemented are efforts that happen over longer periods of time and quicker breakthroughs that occur almost immediately.

United Facilities has been in business over 50 years and has over the duration of the lengthy process seen an enormous change during the time. The third party logistics provider has prided itself on the fact that it has always been able to make positive changes by being able to identity issues and address them appropriately.

Horizontal Integration of CI for Logistics & Distribution

The third-party logistics company has put the CI mindset into practice and this has enabled United Facilities to focus on solving long term issues better than before. By adopting the CI principles of identify, analyze, measure, improve, and evaluate, United Facilities has increased customer profits and helped improve the company’s own objectives and goals.

By implementing CI in each and every facility of ours we have been able to help change the thinking processes and culture by which even our hourly employees adhere. Throughout the structural blueprint of the company, from bottom to top, each and every employee and their attitudes have changed for the better as has the efficiency of our operations.

The fact that we have been recognized as the CI “champions of the year” by a Fortune 100 company who also happens to be one of our largest customers is a measure and evidence of the success we have enjoyed in improving our business functions to meet our customers’ needs.

The company who has recognized our efforts did so after we saved their company over 2.1 million dollars in just a one year period. This is just one of the many reasons why our company has stood out among U.S.-based third party logistics providers.

A Model Among Third Party Logistics Providers

United Facilities knows by its own experience that by maximizing the performance of a supply chain, your businesses’ performance is what is really maximized in the long run and end result.

As a reputable third party logistics provider in the U.S., our company offers the services, teams, and systems necessary to meet all your packaging needs as your business demands as you do your best to keep your business evolving and moving forward.

From LEAN packaging services and warehousing to finished and inbound goods, we at United Facilities are equipped and ready to see that you can be as ready as we are to meet your needs as you should be to meet the needs of your own customers. Attention to detail and accuracy are key priorities that our team is always focused on in improving supply chain management.

The logistics management services we provide and serve for many Fortune 100 companies in regional distribution centers is customary to those in the automotive sectors and consumer goods industries. United Facilities has been around for a long time and will be around much longer and all the while the constant improvements will continue to develop as we strive to maximize supply chain management even further.

No matter the business, no matter the product, United Facilities has the systems and solutions you need to maximize the performance of your supply chain - and your business.


How Walz Label and Mailing Systems Stimulates Business Growth & Automation

The mailing systems and software solutions of Walz Label and Mailing Systems can be a significant competitive advantage for your business, helping to ensure timely and accurate delivery and arrival of your company's shipments. A key advantage of Walz mailing system solutions is that the company provides professional insights and consults to help you leverage the right technology and in the right manner.

Walz Label and Mailing Systems is a supplier that has planned, produced, and introduced Multi-Carrier Shipping Systems in many areas all through the world including the USA, UK, Europe, Australia, and Dubai. With local roots, Walz has the global reach to support some of the industry's most advanced mailing systems.

A Mission Centered on Customer Support

The products and solutions offered by Walz are processed right away for all customers. They offer tech support such as on-site service plus maintenance, time and material which is also an on-site service, FOB warranties and free phone tech support.

When you get in touch with Walz the service manager will create a work order that will track you call about their solutions. The service team of this company will more likely be able to trouble shot your problems over the phone and this just may result in your business time and money. A product specialist will be sent to your location if they can't solve the problem over the phone.

If their tech personnel will be late you as the customer will be contacted and notified. The technician normally gets the work orders via their tablets and is able to access the details about the equipment history and the customer's info to ensure they are properly prepared for the call.

Every one of the specialist are equipped with parts from inventory that are used for common repairs. There are times when there is a requirement for emergency parts and they will be shipped no later than the following day to their closest depot. In the event they are not able to repair your hardware, Walz will lend you a replacement when accessible to keep your association from encountering inordinate downtime.

Helping Business Automate, Thrive, & Grow

There are times however when a loaner can't be given and a substitution postage meter supplies must be requested. When these examples happen, they generally offer for your association to run your mail at our office through their showing gear and live postage meter. They even offer personalized support administration for disgruntled clients.

Walz offers establishment and preparation for each item they offer, even little home office items that can be sent specifically to the client. For most other frameworks, the company never delivers specifically to the client. These frameworks are dispatched to the workplaces, where they are assessed, un-stuffed and tried before plans are made for an establishment date and time.

Walz offers preparation for new administrators, and the same for existing administrators. Walz needs your association to augment the estimation of ventures by seeing the highlights of majority and usefulness of accessible.

The best part of this company is that items are sponsored by aggregate fulfillment. In the event that you are not content with the item or administration we will supplant it instantly. The greater part of Walz is straightforward, with no concealed expenses or charges. Some of the better parts of our field item authorities are the production line. All Walz clients get a four hour 'on location reaction time' and 24 hour ensured administration.

Learn more about the business by contacting them or visiting their address location at:

Walz Mailing & Mailing Systems
624 High Point Ln
East Peoria, IL 61611
Phone: 877-971-1500


Volumetric Scanner System Takes Truck Load Measurement to the Next Level

For industrial and agricultural businesses looking for the more efficient and advanced way to measure truck loads, the new volumetric scanner system from Walz Scale offers a new and powerful solution for many different businesses.

Delivery the perfect blend of simplicity, accuracy and efficiency, the Walz Load Scanner (WLS) is 3D volume scanning system that uses laser technology to scan truck loads. These easy-to-generate load scans can be converted into weight metrics for all types of uses.

What Exactly Is The Walz Load Scanner?

The WLS truck load scanner gives precise volumetric load calculations on truck loads which are converted into weight metrics. The truck has to be open at the top while the scanner’s head is directly below it. This system enhances safety when it comes to weight distribution in the trucks. In addition, it can also be used for external weighing systems.

How Does The Truck Load Scanner Work

The system’s operation is based on patent pending algorithms and laser technology which enables it to give best results in management of truck loads without making any contact. This makes it suitable for industries which transport huge volumes of bulk materials.
Walz Truck Load Scanner on YouTube

During operation, WLS truck load scanner system compares empty scans of vehicles to their respective loaded scans. To make the process fully automatic, vehicles are usually fitted with RFID tags. Usually, vehicles should not exceed 3.5 mph while driving under the scanner but the system can offer high speed scans.

Why So Many Businesses Opt for the WLS

The WLS is becoming highly popular in many different industries. In fact, many businesses that depend on heavy-duty truck scales are now opting for the truck load scanner as a better solution. Here's why:

Very affordable

Unlike other payload management systems, such as heavy duty weigh bridges and portable truck scales, WLS is very affordable. Installation cost is usually half of what is spent in installing fixed weigh bridges. Furthermore, the system is simple, efficient and very organized. With WLS you don’t have to worry about major maintenance procedures such as recalibration.

Highly durability and flexibility

This truck load scanner is designed and manufactured under the supervision of highly skilled personnel. Its materials are of high quality hence it can serve for many years in hostile production environments such as mining and construction.

Generates precise calculations

Don’t expect any estimations while using WLS. The technology in this scanner ensures that payload measurements and data are reliable and accurate at all times. It eliminates any errors brought about by moisture content, compaction and load variation.

Optimized efficiency and throughput

Walz Load Scanner system can be installed and start operating on the same day. Its technology enables it to make calculations in a matter of seconds and this data can be accessed in real time using advanced software systems. It is also compatible with mobile devices such as tablets and iPads.

Always reliable and dependable

Some load scanners will require calibration and maintenance after a period of time. If such operations are not carried out, such scanners give room for more errors. However, with WLS, you can use it for years without servicing or re-calibration. In addition, it ensures that the output remain consistent for long years of operation. This makes it the ideal scanner when dealing with large volumes of materials in harsh conditions.

The Walz Load Scanner is the best for tracking production flow without any interruption. This increases the overall efficiency and output of the industry. For more information, visit LoadScanner.com, the official website of the Walz Load Scanner system.