Don’t Include that Cute Puppy Video on Your Business Page

When you find something cute, interesting, or fun out there on the World Wide Web, it could be tempting to share it with everyone you know, including your customers. However, this could be a very big mistake. Yes, those images may be cute, but what do they say about your business? Think about the following and you just may change your mind before you post that video of a puppy howling “hello”.

Your Business Should Always Remain Separate from Your Personal Life

The cardinal rule of good business is to remember that your business is not your personal life. When you set up a business webpage or social media page, these presences should be related to business and business only. If you want to share personal information, make sure you are sharing it on your own personal pages instead.

When you muddle the lines between your business and your personal life, you are creating a situation that can be detrimental for your company, and it is a situation that can be very hard to get out of.

Ask Yourself These Questions

Before you post anything on any of your business pages, there are questions you need to ask yourself. When you answer them, you can help determine if what you are about to post is business related or not.
  • Does this have anything to do with my company?
  • Does this reflect a professional business?
  • Why do I want to post this?
  • Would this be better posted on my personal page?
  • Will this post help my clients in any way?
Always make sure the things that you post are directly related to your business in some way or another. You should not post things that will cause your company to look unprofessional.

Put Yourself in Customer Shoes

Think about a time when you saw something cute, whimsical or silly on another business page. Even if you thought that post was funny or amusing, you probably immediately changed your opinion of that company. Most likely, your first thought was one wondering why that company thought the post was something that should be included on a professional page. Make sure you use all professional methods to represent your company, including WordPress themes, social media pages, and more.

There are so many cute, funny, silly, and whimsical things floating around out there on the Internet, and you can be quite tempted to share them with everyone. However, this kind of content is not appropriate for your business page. Posting unprofessional things will cause customers to seek out more professional companies.

About author
Olga Ionel is a creative writer at ThemeFuse.com. She is passionate by WordPress, SEO and Blogging. Don’t forget to check out stunning Premium WordPress Themes.


4 Typical SEO Mistakes That You MUST Avoid

Do you sometimes feel like your SEO effort is simply not working for you? Well, before you give up on SEO altogether, you should find out if you are committing some major mistakes that are jeopardizing your entire SEO strategy.

There are so many people who make serious mistakes that end up lowering their ranking instead of boosting the website's ranking. Read some enlightening information on the typical SEO mistakes that people make which have a negative effect on website optimization and attaining high keyword rankings.

1. Selecting multiple addresses which link to your website(canonical issues): Many people make a great mistake when they create multiple links that lead to different versions of a similar webpage. The best practice is usually to choose a single link and ensure that all your back links are coming from this link. Spreading your back links makes it difficult for the search engine to choose a single canonical web address, which it can link to your website. Simply choose just one URL link and focus on it. If there are other URLs you need to link to, then consider establishing a 301 redirect on all these URLs that points to your main web address. Just make sure that Google is aware of your main web address/URL.

2. Making use of too many keywords: This is a mistake that so many people use, which ends up creating spam. Popular search engines hate this habit of stuffing specific keywords in your website. You must avoid repeating keywords in the Meta tags and page copy. In fact, keywords in these tags should only be used once. The other place where you should be careful about the way you place your keywords is in the content. The number of times you should place keywords in content will depend on its size. However, as a rule of thumb, always place keywords in the first and second sentence, 3 to 4 times within the body and once in the end. There are so many things to consider on proper keyword placement but ideally the secret is to avoid keyword stuffing.

3. Not being very cautious on link building: There are many SEO firms out there, which can offer you link building services. However, you must be very careful because some of these SEO firms, especially the local ones, are known to post links on sites, which have been blacklisted by Google and considered as spam. If you form any association with such a site by linking to it, you will be working on lowering your website’s ranking. For this reason, make sure you understand where your links are going to be posted.

4. Implementing flash introductions: Many search engines are not really able to translate flash sites and give them a proper ranking. A flash introduction can be really attractive and unique to customers but it might not do much in your SEO strategy. To avoid this, get rid of that flash introduction so that Google can effortlessly and adequately crawl your website. This is likely going to improve your ranking.